SurfThing - Hotspots-Kiosks-Advertising

Ad Specs

SurfThing ads are created with Macromedia Flash. There are two sizes that will show. This can be the same ad resized or two separate ads.

The top graphic to the right of this text is a screen shot of an ad in "billboard mode". The SurfThing is currently not in use so the ads display full screen.

The lower graphic to the right of this text is a screen shot of a SurfThing in "surf mode". Someone is surfing the Internet, but the ads still show in rotation on the left hand side of the computer screen. After three minutes of inactivity the ad display will revert back to "billboard mode" or full screen.

If you are sending us a Flash file:

The ad dimensions are 1,000 pixels wide X 600 pixels tall for Billboard Mode and 200 X 120 for Surf Mode.

If you are providing us with a Flash file, we need you to send us the native .FLA file. We have to add some scripts to integrate it into our scheduling system.

We use high bandwidth so larger files are OK. Less than 1Mb, is best, but we will take up to 3-6mb.

SurfThing ads display in two sizes. The large ad will resize to small, however, if you would like to make a separate small ad, the small ad display size is 200 pixels wide X 120 pixels tall.

Movie length needs to be about 10 seconds. When creating in Flash this works out to about 200 frames at 18 frames per second.

If you are NOT sending flash:

The ad dimensions are 1,000 pixels wide X 600 pixels tall for Billboard Mode and 200 X 120 for Surf Mode.

Send us the supporting art and fonts that was used to create your existing ads. (Photoshop, Illustrator files are great, jpeg, gif, or PDF work also)

We work on a PC platform.

The artwork should be large enough to not degrade at the 1,000 X 600 pixel size.

Keep it simple:

The message needs to be conveyed in 10 seconds.

Lettering should be large enough to be readable from a distance and just like regular billboards stick with less than 15 words for maximum impact.

Remember there are two goals:

Branding
Making them click your ad

Examples can be viewed at http://www.surfthing.com/clients.html .